Drive the Dialogue
Are you delivering the right message to the right audience at the right time? When planned well, a 
strategic public relations program is one of the most powerful business strategies your organization can employ. Strong public relations programming offers a cost-effective complement to purchased media plans. Our brand of PR strategy matches our business practices: zero waste to achieve agility and results amid a shifting marketplace.
As the media landscape evolves with technology and consumer preferences, we work at the forefront of change to harness the reach of innovation. Our PR strategies pair the vast potential of new media - from blogs to multimedia features - with the clout of traditional outlets, such as television, print and radio. We take a targeted multi-tiered approach to optimize audience engagement, and we quantify outcomes in metrics that matter to ensure a strong return on your PR investment.
Thought Leadership
Enhancing PR strategy is our approach to thought leadership programming. We offer a dynamic approach to driving credibility and momentum within your market. We identify and employ techniques that build powerful relationships with those who influence industry and consumer behavior. Our strategies uncover deep levels of business synergy and provide platforms for innovators to raise awareness about issues that influence consumer decisions.
Whether moving markets, positioning visionary people and products, or influencing public opinion, we craft PR and Thought Leadership programs that create impact.
Client List
- 9Wood
- BAM Agency
- Bon Appetit
- CF&I
- Chicago Climate Exchange
- City of Portland
- City of Portland OSD
- ClearEdge Power
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"If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
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"If you don’t risk anything you risk even more."
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"What you risk reveals what you value."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift Strategies analysis made us entirely rethink our web presence"
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product launch."
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"MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle. "
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
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"Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
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"It's no longer a zero-sum game -- things that are good for the environment are also good for business."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
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"Innovation distinguishes between a leader and a follower."
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"The best way to get a good idea is to get a lot of ideas. "
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"It might be sobering for the country to realize we're in a completely new era."
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"Great discoveries and improvements invariably involve the cooperation of many minds."
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"The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
