Invigorate and Capture Your Market
Are you orchestrating your business outreach through multiple touchpoints? Does your brand deliver a consistent, relevant experience 
to your target audience? Strategy and creativity go hand-in-hand as we devise and implement a number of initiatives to enter new markets, generate greater company visibility or promote a new product or service.
Social Media: Are you exploring the role of social media to advance your business growth? If not, you should be. Work with us as we create, implement and measure social media plans that bolster business objectives. We focus on opening online communication channels between you and your target market, using platforms such as blogs, online media outlets and social networks such as Facebook, Twitter and Linked In. Pull from our cutting edge toolbox of web best practices to monitor, measure and track your investments in new media to maximize your position and gain valuable insights into your market.
Position and Message Frameworks: Does your business differentiate in a crowded market? Do you have precise, simple messages tailored to your target audience? We are adept at developing strong, unique company positioning to not only differentiate your business assets, but speak in real-world terms, customized per audience and scaled for longevity.
Internal Communications: Keeping each member and sector of your company informed and invested is imperative to the success of your business. We can unify and support the full scope of your internal communications needs, taking a strategic approach to optimize engagement potential. Whether shaping newsletter content or executive white papers, we craft messaging that resonates with your closest and most vital audience: your team.
Design: Are you leveraging design to create transformative touch points with your target market? Do you consider multiple aspects of your brand to develop an experience that drives long-term loyalty? Fluent with all aspects of customer interface – from website design to online profile impressions - we deliver compelling and sophisticated visuals that capture imagination. We are driven across multiple design disciplines, and we implement techniques that create an emotional connection to amplify your business experience and drive meaningful conversation. We can help you achieve high visibility without losing authenticity.
Client List
- 9Wood
- BAM Agency
- Bon Appetit
- CF&I
- Chicago Climate Exchange
- City of Portland
- City of Portland OSD
- ClearEdge Power
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"If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
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"If you don’t risk anything you risk even more."
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"What you risk reveals what you value."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift Strategies analysis made us entirely rethink our web presence"
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product launch."
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"MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle. "
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
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"Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
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"It's no longer a zero-sum game -- things that are good for the environment are also good for business."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
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"Innovation distinguishes between a leader and a follower."
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"The best way to get a good idea is to get a lot of ideas. "
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"It might be sobering for the country to realize we're in a completely new era."
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"Great discoveries and improvements invariably involve the cooperation of many minds."
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"The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
