Case Studies
New Product, New Markets
Quantec LLC, prior to a merger with leading environmental and energy consulting firm, The Cadmus Group, was an advanced analytics consulting firm, measuring and predicting consumer behavior and its impact on energy, financial and natural resources for the benefit of decision-makers in business and the public sector. Their clients continue to rely on their expertise in strategic planning, market research, forecasting, risk management and program evaluation.
A siloed approach to the marketplace prevented the company from fully leveraging their customer intelligence data as it applied to their deep expertise and knowledge of energy regulation and looming economic trends.
We completed an inside-out audit of Quantec’s service delivery, business objectives and communications platforms. Quantec’s unique competitive advantage in economic forecasting and energy modeling, coupled with innovative data collection tools for customer behavior – positioned them well for an emerging low-carbon economy response mechanism. Quantec’s largest financial and institutional clients had begun to understand the financial risks posed by climate change regulation, and were looking for tools to help them first analyze, then respond to those risks.
Our process uncovered new service and market opportunities in which Quantec could provide clients with an energy framework in response to pending carbon legislation. Quantec’s new product demonstrated benefits of cutting energy use and greenhouse emissions to enhance the bottom line, create new business opportunities, while simultaneously greening up companies' reputations.
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"If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
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"If you don’t risk anything you risk even more."
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"What you risk reveals what you value."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift Strategies analysis made us entirely rethink our web presence"
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product launch."
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"MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle. "
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
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"Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
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"It's no longer a zero-sum game -- things that are good for the environment are also good for business."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
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"Innovation distinguishes between a leader and a follower."
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"The best way to get a good idea is to get a lot of ideas. "
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"It might be sobering for the country to realize we're in a completely new era."
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"Great discoveries and improvements invariably involve the cooperation of many minds."
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"The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
