When not tearing up the hockey ice, Mr. Dubé extends his 28 years of management experience as MarketShift's lead advisor on business strategy. As one of the leading practitioners of activity based planning and budgeting (ABP/B), costing (ABC) and management (ABM), Dubé's unique perspective on organizational performance drives bottom-line results. Specializing in public sector and service organizations, he has elevated storyboarding as a leading technique in developing ABB and ABC models, as well as conducing Business Process Redesign. He has directed, coached and participated actively in over 50 ABC-ABB assignments and conducted over 70 storyboarding and workshop sessions.
Mr. Dubé was the Chief Executive Officer of Synerma, a firm specializing in strategic cost management and organizational performance management including Activity Based Management and Balanced Scorecard. In the summer of 2008, Raymond Chabot Grant Thornton acquired Synerma, adding it to its existing service offering in strategy and performance practices.
Company website: http://www.rcgt.com
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"If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
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"If you don’t risk anything you risk even more."
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"What you risk reveals what you value."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift Strategies analysis made us entirely rethink our web presence"
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product launch."
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"MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle. "
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
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"Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
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"It's no longer a zero-sum game -- things that are good for the environment are also good for business."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
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"Innovation distinguishes between a leader and a follower."
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"The best way to get a good idea is to get a lot of ideas. "
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"It might be sobering for the country to realize we're in a completely new era."
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"Great discoveries and improvements invariably involve the cooperation of many minds."
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"The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
